Integrated 360 Advertising Campaigns

During my years working at Alma DDB, I was lucky enough to work in global campaigns for McDonald’s.

I was part of a truly talented team, where we developed the whole creative process: Strategy, brainstorming, ideation, presentation and production. Our campaigns included traditional, digital, and social media, as well as PR.

  • My Role: Senior Art Director
  • Category: Integrated Campaign
  • Client: McDonald’s
  • Year: 2011, 2012

If you don’t get excited, you don’t exist: Campaign Pieces

During this time, I created integrated campaigns for some of its most iconic products: Nuggets, Monopoly, Big Mac®…

Below, I will share some examples that we developed for press, television, and social media.


McDonald’s McBites:
“The Biggest”

McDonald’s Monopoly:
Monopoly “Ehh”