McDonald’s
Integrated 360 Advertising Campaigns
During my years working at Alma DDB, I was lucky enough to work in global campaigns for McDonald’s.
I was part of a truly talented team, where we developed the whole creative process: Strategy, brainstorming, ideation, presentation and production. Our campaigns included traditional, digital, and social media, as well as PR.
If you don’t get excited, you don’t exist: Campaign Pieces
During this time, I created integrated campaigns for some of its most iconic products: Nuggets, Monopoly, Big Mac®…
Below, I will share some examples that we developed for press, television, and social media.
McDonald’s McBites:
“The Biggest”
McDonald’s Monopoly:
Monopoly “Ehh”
