CocaCola
Fanhancer
Coca-Cola commissioned us to join their global campaign “The secret formula of Coca-Cola.”
Our goal was to reconnect multicultural American teens with Coca-Cola Classic. For this, we created the integrated campaign of the secret ingredient # 38: Fanhancer.
Urban Dictionary: Fanhancer
Fanhancer is Coca-Cola’s secret ingredient # 38. It provides you with the extra spark & refreshment a fan needs to chant, scream, holler and cheer like there’s no tomorrow.
Whether in the ballpark, the stadium, a concert or arena, you wanna make sure your favorite artists, athletes and performers hear ya loud and clear (even if your mouth’s full with those delectable concession stands nachos).
Pieces
For 2 years, we developed a huge number of pieces. The majority were digital, since that was where we found the bulk of our audience. All the pieces revolved around the site www.fanhancer.com. I’ll leave some examples here:
Digital hub www.fanhancer.com
Twelve Youtube spots Directed by @radical media’s rising stars Zach Merck and Pete McCoubrey
Social Media “Most Valuable Teen Facebook app”, “ Show off your fan skillz playing Guitar Hero 5 online!
Print World cup 2010
