I am: Creative & Strategic | Non-Stop Thinker | Mentor | Mother of Two. Travel Lover. Terrible Cooker

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Design Thinking Process
Each situation requires a unique approach to ensure a unique solution

1.Understanding the problem

I conduct research interviews with primary users and stakeholders to uncover any pain points that they were experiencing with current system.
My research encompassed: Understanding the user goals and needs, uncovering pain points with the existing user journey and determining the success of the tasks measured.

2.Gathering insights

After collecting the recordings from the user interviews, I conduct affinity mapping to synthesize the pains identified. I group these problems under common themes and features in the platform.I rely on a data-driven approach known as the severity framework to inform my process and list usability issues in order of priority.

3.Wire-framing the solution

Base on the problems identified, I work towards addressing these pains by coming up with potential solutions.

4.Validating the designs

I provide feedback in usability testing sessions with our primary users to validate whether the new designs would solve their problems. I write scripts including a scenario asking the user to create a new features. During the session, I observe how they interacted with the prototype.

5.Developing the designs

I create my high fidelity mockups in Adobe XD, Sketch or Axure to allow the engineers to inspect the file and export the HTML and CSS code. I work very closely with the Front End team to spec out any missing interactions that were not covered in the high fidelity mockups. I conduct an UX review of each front-end feature that is implemented to ensure it is aligned with the designs before it went live.

Some words thats makes me happy
From Supervisors, clients, presidents to good friends

Basil George
Business Systems Analyst at Google

Creativity requires the ability to not only empathize in words, but also translate the vision into something that is executable and doable. In order to get your vision sustainable wings, you need a partner who is willing to work with you and the team, negotiating the intricacies of bridging the gap between vision and reality. If there is one thing I’ve learned from Silvia – it is to – “persevere, until it gets done”.

She is an awesome designer who is not limited by tools or systems; she will roll up her sleeves and work with everyone to make visions a reality. I have worked with Silvia on several initiatives and each time, her understanding of the needs and translation into a UX deliverable set has been absolutely refreshing. However, she will not stop at just “delivering” some designs. She will work without ego to negotiate and adjust designs; a trait that in my observation is rare.

She has a well rounded personality who can adapt to any organization’s processes – big or small. Her creativity expands beyond digital. She has been instrumental in bringing about a refreshing uplift to the design and structure of office space, employee engagement initiatives and much more. In Silvia – you get someone who will go the extra miles to get things done. A partner you can confidently rely on. I won’t have to think twice before approaching Silvia for any creative design projects. All the best Silvia, and hope we can work together again.

Chris Reeves
UX Design Leader at ExxonMobil

I’m the UX team lead for the Computational Modeling & Data Sciences UX team at ExxonMobile and have had the pleasure of working with Silvia since the summer of 2019. We borrowed her from the Corporate UX team to help us out on a high profile project with aggressive timelines. After getting past the initial learning curve for our highly technical domain, Silvia has proven herself to be an integral part of my team. Silvia was already an outstanding visual designer.

Since joining my team, I’ve seen her skill set blossom. Silvia is still developing her skillset in interaction design and user research, but is making great strides in these areas. She flourishes under challenge! I attribute her success to her to her passion for user-centric design, her eagerness to learn and better herself, her self-starter positive attitude. Top all this off with a great sense of humor and a kind-hearted genuine personality, and you got yourself a winner. She has SO much potential and I’m extremely grateful to have her on my team

Greg Archbald
Founder and CEO of Greacebook

Working (and drinking tons of coffee) together since 2014

“Silvia not just a gifted designer; she’s really talented and has a lot of experience in user experience and marketing. Silvia caught on to complex Creative Design and UX workflows very quickly – workflows that took many others weeks to fully understand.

Although not being very common amongst designers, she is perfectly capable of working in teams involving IT or software engineers, and communicate the idea from which engineers must build around. Her past experience with programmers makes her a unique asset to assure smooth collaboration and execution of ideas into final products.

All these talents, complimented by the fact that she is a magnificent person, makes her a jewel for any major innovation corporation or start up to have. That said, I highly recommend Silvia to any team that should be so lucky to find her.”

Juan Lagos
Creative Director at Alma DDB

Silvia is a person with great communication and collaboration skills, willing to take on big challenges or high objectives with no issues. She is built to work in teams under great amounts of pressure and for any client style. This is exactly the typical environment of a creative – advertising agency in the USA. Her exceptional creative skills are proven through the creation of major TV campaigns as well as slogans for major brands that to this date are still in use. Just to highlight one of our famous and awarded strategic advertising campaign is “Open your world” from Rosetta Stone. This effort is the direct result of her outstanding ability to understand the need of the client and transform that into a selling tool for them.

Myself, Juan Lagos, as well as Alma DDB would like to emphasize Silvia’s creative and strategic thinking skills and would like to thank her for being a key part of our designing team during her time with us.

Myrna Santos Mayor
North America Director Grupo Caballero - Lustau

Silvia is an excellent professional, she has a very particular way of working, her design style, the creative direction she uses, and the perspective of the usage of the elements. All these attributes have always caught the attention of our whole team. But on top of all of this, what really makes the difference for us is her ability to quickly understand our needs, our customer needs and more importantly the company goals. The results is always the same, a fast turnaround from idea to product with a reliable and expected high quality level. This is precious for a company like ours with operations in multiple countries and markets.

Ignasi Puig
CEO of *S,C,P,F America

Silvia worked on the first Interactive Creative Campaigns ever. As she was tasked with creating microsites, online games, etc.; she developed I.T. skills and became an highly-experienced User Experience designer.

After having Silvia working with us for several years, we can attest to her amazing Creative Design and Marketing Strategy talent. We strongly recommend Silvia for future jobs in the areas of creation and design.